Heather R. Hunter

Heather R. Hunter

Vice President, Marketing and Communications

Building High-Growth Brands.

Heather is an award-winning, senior level marketing and communications professional with 17 years’ experience working in a wide variety of industries including venture capital, healthcare (medical devices, diagnostics, specialty pharmaceuticals, digital health), financial services, adtech, martech and commercial real estate with public and private, early-, growth- and late-stage companies.

During her tenure at Safeguard, Heather has implemented integrated marketing, communications and investor relations strategies that have augmented business development initiatives and fostered strategic partnership opportunities, customer wins, and M&A activity at premium valuations. Specifically for Safeguard’s partner companies, Heather has supported and executed a wide variety of initiatives including, but not limited to, (re)branding, corporate (re)positioning, sales strategies, social media, crisis communications, PR and IR. Communications strategies have comprised of strategic partnerships, customer wins, FDA approvals, product launches, IPOs, CXO announcements, earnings, and M&A transactions for 80+ companies valued at $4+ billion, in aggregate.

Prior to Safeguard, Heather was Vice President of Corporate Communications at W. P. Carey Inc. (NYSE:WPC), a publicly traded real estate investment trust (REIT) that provides long-term sale-leaseback and build-to-suit financing for companies worldwide and manages an investment portfolio of approximately $15.4 billion. During her tenure at W. P. Carey, Heather developed and executed communications and marketing strategies for sale-leaseback transactions totaling $8+ billion, in aggregate. In addition, she managed the launch, branding and marketing for four public non-traded REITs which raised $2+ billion in equity, as well as the merger of six public non-traded REITs, which consisted of large portfolios of high-quality, net-leased properties.

Heather is a Board Member for the Arts & Business Council (ABC) of Greater Philadelphia and a Board Member for the Philadelphia Alliance for Capital and Technologies (PACT). Heather graduated from Yale with a B.A. in History, is President of the Yale Lacrosse Association and is a member of the Yale Alumni Schools Committee. Heather was named to the Philadelphia Business Journal’s ’40 Under 40′ List in 2017.

"By leveraging Safeguard’s robust marketing and communications platform, partner companies gain added exposure to an extensive network of high-potential partners and customers. From promoting your company through our powerful PR infrastructure to providing guidance that helps you develop your brand and implement your marketing strategies, we empower you to capitalize on opportunities to build awareness and establish market leadership."

August 22, 2017

Developing a Killer Customer Experience

With each technology cycle, there is a predictable “technology-first” focus among companies, both small and large, aiming to position their business in a very non-descript…

August 14, 2017

Postscript: Selling to the Enterprise

Cloud has been a blessing and a curse for enterprise selling. The risk shift of managing infrastructure from the customer to the vendor can accelerate…

May 23, 2017

Q&A: Joe Proto, CEO, Transactis – On Overcoming Early Adversity

While the consequential decisions leading up to the economic crisis of the late 2000s and early 2010s were made well before September 29, 2008, the…