MediaMath

Why MediaMath?

MediaMath is a global technology company that is leading the movement to revolutionize traditional marketing and drive transformative results for marketers through its TerminalOne Marketing Operating System®. A pioneer in the industry, introducing the first Demand-Side Platform (DSP) in 2007, MediaMath is the only company of its kind to empower marketers with an extensible, open platform to unleash the power of goal-based marketing at scale, transparently across the enterprise.

MediaMath’s technology and services enable marketers to reach the audiences they want at the scale they need to achieve the outcomes they desire. Today, marketers are adopting our vision. They are engaging in one-to-one conversations with customers and prospects across display, social, mobile and video. And they’re focused on real business outcomes rather than user clicks.

MediaMath is partnering with the most forward-thinking brands and agencies to accelerate these changes. MediaMath builds on the leading edge of technology and innovate at scale. The company combines an open platform – purpose-built for enterprise marketers and powered by machine learning – with scaled, privileged inventory, exclusive data and industry-leading training and support.

Market Opportunity

According to eMarketer, total digital ad spending is expected to grow at a compound annual rate of 14% between 2015 and 2018. Worldwide digital ad spending was $550 billion in 2016, while programmatic direct ad spending represented about 30%.

Company Milestones

  • MediaMath launches Partner Marketplace, OPEN, for marketer education
  • MediaMath appoints Erich Wasserman as Global CRO
  • MediaMath expands global footprint with Singapore office opening
  • MediaMath partners with Sonobi to enable premium programmatic media buying
  • MediaMath partners with Yahoo, Microsoft and iSocket to launch automated guaranteed premium media buying within TerminalOne
  • MediaMath acquires Tactads, provider of cookieless and cross-device targeting technologies
  • MediaMath launches Twitter Tailored Audiences app to reach target consumers on Twitter
  • MediaMath partners with Eyeota to deliver enhanced audience insights and targeting in APAC and EMEA
  • MediaMath raises $175M in Series C financing with participation from Safeguard Scientifics
  • MediaMath expands global footprint with Australia office opening
  • MediaMath announces the opening of a new office in Paris
  • MediaMath partners with Pervorm to enhance programmatic media buying capabilities
  • MediaMath partners with DataXpand to enhance global data and targeting capabilities
  • MediaMath acquires social advertising platform Upcast
  • MediaMath acquires audience matching technology Rare Crowds
  • MediaMath launches TerminalOne app featuring Nielsen online campaign ratings data
  • MediaMath expands global operations with new office in Madrid
  • MediaMath acquires programmatic advertising company Spree7
  • MediaMath launches Helix™, its proprietary data business unit
  • MediaMath partners with Cuebiq to offer geo-behavioral targeting solutions
  • MediaMath partners with Factual to launch hyperlocal offering
  • MediaMath partners with Mobilewalla to help marketers reach larger mobile audience
  • MediaMath reorganizes its executive team for 'the next phase'
  • MediaMath secures $175M Credit Facility