Hoopla Software

Why Hoopla Software?

Hoopla provides cloud-based software that helps sales organizations inspire and motivate sales team performance. Its Sales Motivation Platform combines modern game mechanics, employee recognition, motivational communication tools and data analytics to make it easy for sales managers to motivate team performance. Hoopla’s platform integrates with enterprise application data and provides broadcast-quality video (“Hoopla TV”) and mobile functionality to engage employees in real-time. Through this solution, sales managers develop, manage and optimize contests, competitions and leaderboards around any CRM metric, and broadcast live performance updates throughout the organization via TV, the web and mobile screens.

Market Opportunity

Hoopla is in the employee performance management market. U.S. companies spend approximately $5 billion on employee performance software and almost $38 billion on employee incentives every year. Hoopla’s platform takes advantage of data analytics and advanced gamification techniques to enhance performance.

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Company Milestones

  • Hoopla opens new headquarters in San Jose, CA
  • Hoopla joins ServiceSource recurring revenue alliance
  • Hoopla raises $8M in Series B funding with participation from Safeguard Scientifics
  • Hoopla partners with Gainsight to deliver integrated sales motivation and customer success solution
  • Hoopla launches Hoopla TV visual communications platform for employee engagement
  • Hoopla expands its Hoopla TV platform with bi-directional integration with Google Sheets