Why Flashtalking?

Flashtalking is a data-driven ad management and analytics technology company using data to personalize advertising in real-time, analyze its effectiveness and enable optimization that drives better engagement and ROI for sophisticated global brands. With cookie-less tracking, connected log-file and algorithmic attribution, Flashtalking coordinates, augments and analyzes data signals to support clients across desktop, mobile and connected TV. The Company aims to differentiate itself by offering both front-end tools – campaign setup, asset creation, HTML builders, decision trees – as well as back end capabilities that, together, allow analytics and reporting to be as strong as the front-end functions.

Market Opportunity

U.S. internet advertising market spend hit more than $80 billion in 2017, with a nine-year compound annual growth rate of more than 15%, and is expected to hit approximately $115 billion by 2021 (eMarketer). Globally, spend reached more than $225 billion in 2017 and is anticipated to grow at a 9% CAGR through 2021 (eMarketer). With Spongecell integrated into its platform, Flashtalking is well positioned to continue addressing not only the ad-serving and targeting segments of the market, but also the Dynamic Creative Optimization (“DCO”) market within the high-growth mobile, video, rich media and display sub-sectors.

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Company Milestones

  • Spongecell becomes a Safeguard partner company
  • Spongecell expands operations into Japan
  • Spongecell partners with DSP Adgravity to expand operations into Spain
  • Spongecell launches CORE (Creative Optimization and Relevance Engine)

Powering data-driven creative, for creative-driven results.