Why Brickwork?

Brickwork is one of the first Customer Experience software solution enabling retailers to fully integrate their physical stores into their online presence by empowering retail teams with new digital marketing and customer service tools to engage customers to enter stores with greater intent to purchase. While 90% of sales still occur in physical stores, over 65% of customers start their path to purchase online, and yet the link between a retailer’s online presence and physical stores has been largely ignored. The Company has taken advantage of this opportunity, building a platform that incorporates local search engine optimization, appointment scheduling with store reps and events & promotions, to help retailers inform, target and convert online customers into in-store shoppers, influence customer decision-making and improve overall customer experience.

Market Opportunity

Retail is currently a $3.4 trillion industry, $1.3 trillion of which is comprised of brick and mortar sales generated by digital influence (Deloitte). Retailers have been loading up on commerce technologies in order to capture this opportunity. Gartner expects retailers to spend more than $5 billion on digital commerce software in 2018. The Retail industry is still dominated by brick-and-mortar; by 2020, approximately 80% of U.S. retail sales will still take place in brick-and-mortar stores (McKinsey).

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Company Milestones

  • Brickwork launches omnichannel platform; signs influential brands Urban Outfitters, J.Crew and Bonobos

Bridging the gap between consumer e-commerce and brick and mortar experiences by powering a new digital presence.