Why Brickwork?

Brickwork helps retailers inform, target, convert and prepare for store shoppers online as the first scalable software-as-a-service platform powering a seamless customer path between online and in-store shopping.

Brickwork is the first omnichannel software solution to power a new digital presence for physical retail stores, featuring online-to-in-store conversion funnels to influence decision-making and improve overall customer experience. Through advanced store locators and location pages, appointment, event and promotion management, a customizable content management system, and key data and analytics offerings, Brickwork has seized noticeable market share with leading global brands such as Urban Outfitters, J. Crew and Bonobos.

Today, the consumer journey to store is digital: while 90% of sales occur in physical stores, over 80% of customers start their path to purchase online. The Brickwork platform includes applications around services and appointments, events and promotions, and associates and stylists—all delivered via immersive store pages and widgets embedded within e-commerce sites.

There is growing need by retailers to deliver a seamless, omnichannel shopping experience that takes consumers from online to physical stores, but yet most of the innovation to date has been centered around a retailer’s online presence. Brickwork, led by a great team with deep domain expertise in retail, omnichannel marketing and e-commerce, has built a platform to bridge the gap between consumer e-commerce and brick and mortar experiences by powering a new digital presence for physical stores to help drive online-to-store sales.

Market Opportunity

Per Deloitte, retail is currently a $3.4 trillion industry, of which $1.3 trillion are brick and mortar sales generated by digital influence. As a result, retailers have been loading up on commerce technologies in order to capture this opportunity. Gartner expects retailers to spend $5 billion on digital commerce software this year. The Retail industry is still dominated by brick-and-mortar and will continue to be for the foreseeable future. According to McKinsey & Company, in 2020, 80% of US retail sales will still happen in brick-and-mortar stores.

Company Milestones

  • Brickwork launches omnichannel platform; signs influential brands Urban Outfitters, J.Crew and Bonobos

Bridging the gap between consumer e-commerce and brick and mortar experiences by powering a new digital presence.