Aktana

Why Aktana?

Aktana helps sales and marketing teams transform brand strategy into better performance. Focused exclusively on the life sciences market—which has contributed to multi-year growth rates of more than 100%, and relationships with more than half of the top 20 pharmaceutical companies—Aktana helps these customers improve their commercial effectiveness by delivering data-driven insights and suggestions directly to sales reps, coordinating multi-channel actions, and providing insight regarding which strategies work best for which customers under which conditions.

Aktana’s data-fueled suggestions and insights are delivered within a sales professional’s existing CRM workflow, serving as a critical ally in data leverage and better decision-making. Once a game plan has been developed around a customer’s existing strategy, Aktana’s Decision Support Engine examines market data and cross-channel activity, identifies best actions and supporting insights, and learns what works best. Empowered with suggestions and insights right in their CRM workflow, reps can focus on building stronger physician relationships and generating improved results. Marketing teams are similarly supported with actionable intelligence to improve commercial strategies continuously and over time.

Market Opportunity

Safeguard is keenly focused on deploying capital and building value in companies that make data actionable. Aktana is at the center of this data exchange for life sciences companies. We believe that Aktana will be the de facto standard for the life science industry as it strives to turn data into knowledge, streamlining and improving efforts around product commercialization. Aktana’s total addressable market is approximately $1 billion.

Company Milestones

  • Aktana partners with Cegedim Relationship Management on Mobile Intelligence CRM
  • Aktana partners with Veeva Systems as a Veeva Web Approved Technology Partner