Aktana

Why Aktana?

Aktana helps sales and marketing teams transform brand strategy into better performance. Focused exclusively on the life sciences market—which has contributed to multi-year growth rates of more than 100%, and relationships with seven of the world’s top 15 pharmaceutical companies—Aktana helps these customers improve their commercial effectiveness by delivering data-driven insights and suggestions directly to sales reps, coordinating multi-channel actions, and providing insight regarding which strategies work best for which customers under which conditions.

Market Opportunity

Total addressable market is approximately $2 billion for pharma and biotech sales rep decision support.

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Company Milestones

  • Aktana partners with Cegedim Relationship Management on Mobile Intelligence CRM
  • Aktana partners with Veeva Systems as a Veeva Web Approved Technology Partner