Why Aktana?
Aktana helps sales and marketing teams transform brand strategy into better performance. Focused exclusively on the life sciences market—which has contributed to multi-year growth rates of more than 100%, and relationships with seven of the world’s top 15 pharmaceutical companies—Aktana helps these customers improve their commercial effectiveness by delivering data-driven insights and suggestions directly to sales reps, coordinating multi-channel actions, and providing insight regarding which strategies work best for which customers under which conditions.
Market Opportunity
Total addressable market is approximately $2 billion for pharma and biotech sales rep decision support.
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Company Milestones
- Aktana partners with Cegedim Relationship Management on Mobile Intelligence CRM
- Aktana partners with Veeva Systems as a Veeva Web Approved Technology Partner
- Aktana becomes a Safeguard partner company
