By the year 1969, the Safeguard Industries brand had emerged as the cornerstone of marketing, creating a subsequent explosion of creative marketing and merchandising efforts. Safeguard Marketing Services group, one of Safeguard Industries’ five core divisions, focused solely on advancing marketing through innovative and creative tactics.

Direct Marketing for Industry (DMI), a partner company in the Safeguard Marketing Services Group, won awards for its innovative point of sale displays featuring leading products like Coppertone sunscreen and Westinghouse auto bulbs.

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