Over time, Lancaster Corporation built undeniably strong brand equity around the Safeguard Corporation name. So strong was this brand equity that in 1966, Lancaster Corporation changed its name to Safeguard Industries, claiming the “Safeguard” name as its own. This change marked the full fusion of Safeguard Corporation and Lancaster Corporation into one singular entity, which assumed the Safeguard Corporation guard and sword badge as its central corporate mark.

The name change to Safeguard Industries also reinforced the company’s firm belief that modern technology would be the foundation on which to develop new products and business opportunities.

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