Digital Media
Deliver personalized experiences.
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Evolving consumer preferences in an increasingly digitized world have increased a marketer’s focus on personalized content and optimized experiences. Our technology-enabled digital media partner companies are delivering solutions to streamline efficiencies and optimize ROI for brands, agencies and marketers.
What We Look For
In digital media, we are looking for companies that are delivering real-time creative, personalized content and data-driven solutions to marketers to distribute, measure and monetize content.
By 2019, digital spending will account for more than 50% of overall media spend.1
Digital consumer spending will overtake traditional consumer spending in 2017.2
8 in 10 consumers now use a computer, smartphone, tablet, or in-store technology while shopping.2
Sources:
- McKinsey & Company Global Media Report, 2015.
- Vend University Retail Trends & Predictions, 2016.
