A Look Ahead: Advertising Week 2012 Takes New York City

Posted by | October 1, 2012

It’s Advertising Week in New York City, and technology is front and center. For the first time, AdWeek has released an app for iOS and Android with the full schedule, maps, social feeds, and more. In addition, the Times Center is hosting the “Advertising Week Experience,” which educates attendees about emerging marketing technologies, including everything from mobile devices and streaming video to near-field communication, gamification, and the Internet of Things.

On Wednesday, Oct. 3, MediaMath will speak as part the Advertising Week Data Congress on the role of big data in helping advertisers better connect with consumers. From 3:30 to 3:50, Chris Karl, Senior Vice President, Platform Solutions at MediaMath will co-present a case study with 1-800-FLOWERS, titled “Case Study: Programmatic Buying Blossoms as a Key Marketing Strategy.”

The next couple weeks are packed with events for Safeguard and our partner companies. Here’s where you can find them:

Head to our media center for all the details on upcoming events for Safeguard and our partner companies.

 

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