MediaMath Adds Online Ad Tech Experts, Wins Award

Posted by | February 12, 2010

Imagine a technology that allows online advertisers to sift through billions of impressions to find the Web sites that exactly reach the consumers they care about most, and then, place an ad at the best possible price.

That’s the focus of MediaMath, a digital advertising company founded in 2007. MediaMath’s innovative technology integrates media and third-party data to match online advertisers with the consumers most likely to be interested in its products. The technology analyzes as many as 500,000 impressions per second to improve ad buying decisions.

MediaMath recently hired three digital advertising industry executives to help them sustain their growth momentum. MediaMath’s leadership was recognized in January when it was named to the OnMedia Top 100 list by AlwaysOn. The OnMedia 100 are selected from hundreds of tech companies. AlwaysOn says these companies “disrupt the old ways of Madison Avenue.”

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