Heather R. Hunter

Heather R. Hunter

Vice President, Corporate Communications

Building High-Growth Brands.

Heather is a senior level marketing and communications professional with more than 15 years of experience working in a wide variety of industries including venture capital, medical devices, diagnostics, pharmaceuticals, digital health, technology and commercial real estate with public and private, early-, growth- and late-stage companies.

During her tenure at Safeguard, Heather has implemented integrated marketing, communications and investor relations strategies that have augmented business development initiatives and fostered strategic partnership opportunities, customer wins, and M&A activity at premium valuations. Specifically for Safeguard’s partner companies, Heather has supported and executed a wide variety of initiatives including, but not limited to, (re)branding, corporate (re)positioning, sales strategies, social media, crisis communications, PR and IR. Communications strategies have comprised of strategic partnerships, customer wins, FDA approvals, product launches, IPOs, CXO announcements, earnings, and M&A transactions for 80+ companies valued at $4+ billion, in aggregate.

Prior to Safeguard, Heather was Vice President of Corporate Communications at W. P. Carey Inc. (NYSE:WPC), a publicly traded real estate investment trust (REIT) that provides long-term sale-leaseback and build-to-suit financing for companies worldwide and manages an investment portfolio of approximately $15.4 billion. During her tenure at W. P. Carey, Heather developed and executed communications and marketing strategies for sale-leaseback transactions totaling $8+ billion, in aggregate. In addition, she managed the launch, branding and marketing for four public non-traded REITs which raised $2+ billion in equity, as well as the merger of six public non-traded REITs, which consisted of large portfolios of high-quality, net-leased properties.

Heather is a Board Member for the Arts & Business Council (ABC) of Greater Philadelphia and a Board Member for the Philadelphia Alliance for Capital and Technologies (PACT). Heather graduated from Yale with a B.A. in History, is President of the Yale Lacrosse Association and is a member of the Yale Alumni Schools Committee.

"By leveraging Safeguard’s robust marketing and communications platform, partner companies gain added exposure to an extensive network of high-potential partners and customers. From promoting your company through our powerful PR infrastructure to providing guidance that helps you develop your brand and implement your marketing strategies, we empower you to capitalize on opportunities to build awareness and establish market leadership."

March 7, 2017

Winning the Digital Disruption Game: Answering the ‘CAST’ing Call

This post originally appeared on CIOReview.com on March 6th, 2017.  By: Peter Coffee, VP for Strategic Research, Salesforce and Scott Snyder, Chief Technology and Innovation Officer,…

philadelphia

February 7, 2017

Outside of the Valley, Alternative Markets Attract Investors

Nearly 60 percent of all U.S. venture capital activity is concentrated in the Bay Area, Boston metro, and New York City’s orbit.[1] For some entrepreneurs,…

Cybersecurity Medical Devices

January 26, 2017

Commentary: Postmarket Management of Cybersecurity in Medical Devices

Over the last 18 months, an alarming number of medical device companies’ challenges with data security have been exposed. In 2015, Hospira’s LifeCare PCA3 and…