Heather R. Hunter
Vice President, Corporate Communications
Building Brands, Communicating Value.
Heather develops and implements integrated marketing communications, public relations and investor relations initiatives for Safeguard and its partner companies.
Heather has 15 years’ experience working in a wide variety of industries including commercial real estate, venture capital, life sciences, healthcare and technology with public and private, early-, growth- and late-stage companies.
At Safeguard, Heather implements integrated marketing and communications strategies that foster business development, partnering, and M&A opportunities. Specifically for Safeguard’s partner companies, Heather supports and executes varying corporate goals and objectives including (re)branding, corporate (re)positioning, social media strategies, sales and marketing, media relations and investor relations. Communications strategies have comprised of financings, strategic partnerships, customer wins, FDA approvals, product launches, IPOs, CXO announcements, earnings and more than 60 M&A transactions valued at nearly $4 billion, in aggregate.
Prior to Safeguard, Heather was Vice President of Corporate Communications at W. P. Carey Inc. (NYSE:WPC), a publicly traded real estate investment trust (REIT) that provides long-term sale-leaseback and build-to-suit financing for companies worldwide and manages an investment portfolio of approximately $15.4 billion. During her tenure at W. P. Carey, the company’s assets under management increased 4x. As a result, Heather developed and executed communications and marketing strategies for sale-leaseback transactions totaling more than $8 billion, in aggregate. In addition, Heather managed the launch, branding and marketing for four public non-traded REITs which raised more than $2 billion in equity, as well as the merger of six public non-traded REITs, which consisted of large portfolios of high-quality, net-leased properties.
Heather is a Board Member for the Arts & Business Council (ABC) of Greater Philadelphia, a Board Member for the Philadelphia Alliance for Capital and Technologies (PACT), and a Board Member for the Philadelphia Photo Arts Center (PPAC). Heather graduated from Yale with a B.A. in History, is President of the Yale Lacrosse Association and is a member of the Yale Alumni Schools Committee.
By leveraging Safeguard’s robust marketing and communications platform, partner companies gain added exposure to an extensive network of high-potential partners and customers. From promoting your company through our powerful PR infrastructure to providing guidance that helps you develop your brand and implement your marketing strategies, we empower you to capitalize on opportunities to build awareness and establish market leadership.