Headquartered in Atlanta, GA, Bridgevine powers digital marketplace solutions where product and service supply from the leading brands meets consumer and small/medium business demand.
Bridgevine brings customers to its vast marketplace through a blend of direct marketing and proprietary distribution channels. Participating partners can acquire new customers, build brand loyalty and unlock new forms of revenue from their existing customer base. Bridgevine’s proprietary software platform facilitates more than 10 million monthly inquiries and more than $2.2 billion in annualized revenue for Bridgevine’s partners. Safeguard has deployed $10.0 million in Bridgevine since August 2007 and has a 17% primary ownership position.
Marketing and customer acquisition can represent upwards of 10% of an organization’s total revenues. In 2015 alone, the leading satellite, cable, energy, security and telecommunications companies are expected to spend over $20 billion on customer acquisition, sales, and marketing. Bridgevine’s solutions are well positioned within those vertical markets and expands cross sell and upsell in warranty, energy efficiency, home protection and other move-related services.
During the third quarter of 2015, Bridgevine achieved its highest profitability ever and expects to continue this pace into 2016. Bridgevine has achieved its defined merger synergies, following the integration of Acceller, and has successfully tested its next generation technology platform to handle more than one billion transactions per month. To further its growth, Bridgevine hired industry veteran Chris Lefebvre, who has deep utility, financial services and retail program experience, to lead Bridgevine’s revenue development.
(Updated as of 09/30/15)
Safeguard’s business model was validated with our acquisition of Acceller. The ability to tap into experts on the Safeguard team was invaluable in our M&A process. Safeguard’s motto of providing capital and operational support rings true, along with moral support, strategic insight, wise counsel and detailed management. I’ve heard a lot about—and now have personal experience with—Safeguard’s powerful and highly impactful platform.
– Sean Barry, CEO, Bridgevine