Swap.com, Inc.
Headquartered in Boston, MA, Swap.com brings people together to swap stuff through its website, local events, homes, schools, and co-branded partnerships. www.swap.com
Why Swap.com? — First, there was e-Commerce, then online auctions, and then online classifieds for listing, buying and selling used items. Swapping has existed for thousands of years, though today's social networks, economic climate and interest in the environment are powerful drivers to build a scalable marketplace.
Market Opportunity — Swap.com is leveraging the power of online2offline social commerce to build the largest community of swappers on the planet.
Award — Massachusetts Innovation & Technology Exchange (MITX) Award (2009) for top honors in the Social Media category and Best Overall Solution.
Safeguard Board Members — Erik B. Rasmussen and Mark A. Mitchell
Financial Summary — Safeguard has deployed $10.5 million of capital in Swap.com and has a 46% primary ownership position.
Initial Capital Deployment — July 2008
Sector — Technology, Internet/New Media
