MediaMath, Inc.
Headquartered in New York, NY with offices in Los Angeles, Chicago, Boston, Washington, DC in the US, and in both Canada and the UK serving EMEA, MediaMath provides enterprise-class technology and services to advertisers and their agencies to make more efficient, effective and profitable marketing decisions. MediaMath brings together all digital media and data across billions of daily impressions, providing a powerful and flexible platform that simplifies planning, execution, optimization and analytics. The company's enhanced media buying platform, TerminalOne™, allows marketers to directly manage campaigns according to specific objectives. www.mediamath.com
Why MediaMath? — MediaMath was first to market with its technology in 2007 and continues to build on this advantage. The company’s combination of algorithmic bidding and data integration provides advertisers with the efficiencies of search and the branding impact of display advertising. MediaMath’s CEO is an expert in this market and an experienced entrepreneur who has recruited a strong team. Exchange-traded advertising plays an increasingly important role in online advertising. During the fourth quarter, MediaMath was named one of the top three demand-side platform (“DSP”) vendors by Forrester Research based on media access, depth of audience-management capabilities and algorithmic optimization. Forrester reviewed the products of 36 DSPs.
Market Opportunity — Non-Premium Display advertising is a $3B market today and is expected to grow at an 11% CAGR through 2013. The overall Digital Media market is expected to grow at a 12% CAGR through 2013. As consumers spend more time on the Internet, online ad expenditures are growing at the expense of traditional media. The Internet is more measureable and less expensive than traditional media, and is the only medium where marketers can reach consumers through the entire buying cycle from initial awareness to purchase to post-sale feedback.
Awards — AlwaysOn OnMedia Top 100 (2009, 2010, 2011) and AlwaysOn Global 250 (2010). CEO Joe Zawadzki was listed on the Silicon Alley 100: New York's Coolest Tech People (2010).
Safeguard Board Member — Erik B. Rasmussen
Financial Summary — Safeguard has deployed $16.9 million of capital in MediaMath and has a 22% primary ownership position. Co-investors include QED Investors (Nigel Morris, co-founder of Capital One).
Initial Capital Deployment — July 2009
Sector — Technology, Internet/New Media
