Hoopla Software, Inc.
Headquartered in West Chester, PA, Hoopla Software has developed a complete performance optimization system designed to steer the actions and behaviors of employees. Hoopla’s platform leverages enterprise data, advanced game mechanics and sophisticated communication tools to cultivate a high performance culture and drive results. www.hoopla.net
Why Hoopla Software? — Hoopla is a pioneer in the application of gamification techniques to frontline employees and other departments, and with its long list of customers, is well positioned as a leader in the market.
Market Opportunity — The enterprise gamification market is growing rapidly. According to Gartner Research, more than 50% of organizations that manage innovation processes will "gamify" those processes by 2015.
Safeguard Board Member — Mark A. Mitchell
Financial Summary — Safeguard has deployed $1.3 million of capital in Hoopla Software and has a 25% primary ownership position.
Initial Capital Deployment — December 2011
Sector — Technology, Financial Services IT
