MediaMath, Inc. is the leading digital online media trading company that offers agencies and their advertisers unprecedented reach and performance through a combination of algorithmic bidding and unique data integration, creating the efficiency of search with the branding impact of display advertising. Founded in 2007 and headquartered in New York, NY, MediaMath serves billions of highly-targeted ads per month on behalf of over twenty top-tier agencies, including all of the major agency holding companies.
MediaMath is the clear leader in web advertising management, with hundreds of campaigns and tens of millions of spend successfully delivered through the system. Their approach combines raw performance, research and precise targeting — all of which are critical elements to successful marketing today.
MediaMath invented the first demand-side media trading platform to help agencies deliver increased client performance and insights at reduced costs, and have spent the past two years scaling the most sophisticated software and services offering in the industry.
The MediaMath buying platform provides advertising agencies with the technology and back office services to trade effectively across leading display advertising sources. It includes a common interface and workflow, data management layer that integrates marketer and third-party data, PhD-designed algorithms and bid optimization, and deep relationships with over a dozen major sources of quality supply, including Yahoo! RightMedia, Google’s DoubleClick Advertising Exchange, Microsoft AdECN, Facebook and others.
Website:
www.mediamath.com
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